Question NW905 to the Minister of Communication and Digital Technologies
19 May 2023 - NW905
Bodlani, Ms T to ask the Minister of Communication and Digital Technologies
1. What total amount did the three-day SA Broadcasting Corporation (SABC) sales conference at Sun City cost? 2. Whether he will furnish Ms T Bodlani with a full breakdown of the cost of the conference; if not, why not; if so, what are the relevant details? 3. Whether the conference was a trade exchange with Sun City as the client; if not, what is the position in this regard; if so, (a) for what period will the trade exchange last and (b) what total amount were the hard costs? 4. Whether there are any confirmed new commitments to spend by clients who attended the SABC sales conference at Sun city; if not, what is the position in this regard; if so, what is the Rand value of the potential new revenue? NW1011E
Reply:
1. Hosting clients is a standard practice in any commercial environment. The SABC has not had a sales conference in years. The total cost was R1 448 085. The original booking was made on 22-24 August 2022, but the event was postponed to February 2023 to ensure that the right attendees attend.
2. Conferencing: R628 975
Accommodation: R589 811
Transport: R43 554
Merchandise: R150 000
3. This was not a trade exchange transaction.
4. This was a combined Marketing and Sales event to optimise costs and maximise benefits. The clients that attended the conference already spend more than R2,5bn annually across SABC platforms. The event showcased the SABC’s capabilities and transformational efforts with the objective to protect the current revenue as well as to increase the revenue spend. Clients responded very favourably and were very excited about the SABC’s plans, which enabled them to plan better.
Thank You.