Question NW776 to the Minister of Public Enterprises
21 October 2019 - NW776
Ndlozi, Dr MQ to ask the Minister of Public Enterprises
(a) What amount was spent on advertising by (i) his department and (ii) state-owned entities reporting to him in the (aa) 2016-17, (bb) 2017-18 and (cc) 2018-19 financial years; (2) what amount of the total expenditure incurred by (a) his department and (b) state-owned entities reporting to him went to (i) each specified black-owned media company and (ii) outdoor advertising in each specified financial year and (c) what amount spent on outdoor advertising by his department and state-owned entities reporting to him went to each black-owned media company in each specified financial year? NW189E
Reply:
Department of Public Enterprises:
1. (a) The amount spent on advertising by the Department.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R1 822 652.22 |
R1 041 098.35 |
R752 107.06 |
2(a)
(i)Total expenditure that went to black-owned media company.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R441 881.25 |
R879 763.69 |
R743 105.78 |
(ii)Total expenditure that went towards outdoor advertising in each specified financial year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
N/A |
N/A |
N/A |
(c)Amount spent on outdoor advertising that went to each black owned media company in each specified financial year
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
N/A |
N/A |
N/A |
According to the information received from ALEXKOR
1(a) (ii) The amount spent on advertising by State Owned Entities reporting to him.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R950 |
R23 360 |
R7 225 |
2(b)
(i) Total expenditure that went to black-owned media company in each specified year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R0.00 |
R0.00 |
R0.00 |
(ii)Total expenditure that went towards outdoor advertising in each specified year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R0.00 |
R0.00 |
R0.00 |
(c)Amount spent on outdoor advertising that went to each black owned media company in each specified financial year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R0.00 |
R0.00 |
R0.00 |
According to the information received from DENEL
1(a) (ii) The amount spent on advertising by State Owned Entities reporting to him.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R3 173 466.29 |
R365 656.97 |
R809 663.76 |
2(b)
(i)Total expenditure that went to black-owned media company in each specified year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R1 349 234.78 |
R0.00 |
R278 640 |
(ii)Total expenditure that went towards outdoor advertising in each specified year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R261 160 |
R0.00 |
R0.00 |
(c)Amount spent on outdoor advertising by the State Owned Entities that went to each black owned media company in each specified financial year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R261 160 |
R0.00 |
R0.00 |
According to the information received from Eskom
(1)(a)(ii) Table below provides advertising spend for the specified financial years
|
Financial year |
Total Spend on advertising |
|
2016/17 (aa) |
R 27 274 202 |
|
2017/18 (bb) |
R 36 119 802 |
|
2018/19 (cc) |
R 2 385 839 |
(2)(b)(i) Advertising spend to black owned companies per financial year. Eskom has contracted with four black owned media buying companies between FY2016/17 and FY2018/19.
|
Name of Black owned companies |
FY2016/17 Spend |
FY2017/18 Spend |
FY2018/19 Spend |
|
The Media Shop |
R 2 480 800 |
R 46 815 |
R 0.00 |
|
Human Communications |
R 8 271 641 |
R 13 352 632 |
R 1 958 756 |
|
Basadzi |
R 15 096 576 |
R 19 515 293 |
R 0 |
|
Tsalena |
R 1 049 698 |
R 387 366 |
R 51 431 |
(2)(b)(ii) Eskom cannot provide spend on outdoor advertising, for each black-owned media company in financial years 2016/17, 2017/18 and 2019/20 because our systems are unable to draw reports on outdoor advertising specifically.
According to the information received from SAA
1(a) (ii) The amount spent on advertising by State Owned Entities reporting to him.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R42 516 220 |
R22 602 282 |
R32 908 827 |
2(b)
(i) Total expenditure that went to black-owned media company in each specified year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R14 708 005 |
R232 399 |
R569 510 |
(ii)Total expenditure that went towards outdoor advertising in each specified year
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R22 103 621 |
R14 194 897 |
R651 027 |
(c)Amount spent on outdoor advertising that went to each black owned media company in each specified financial year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R14 708 005 |
R232 399 |
R569 510 |
According to the information received from SAFCOL
1(a) (ii) The amount spent on advertising by State Owned Entities reporting to him
(1)(a)(ii) SAFCOL does not use outdoor advertising, the amounts below are for media, branding and publications for recruitment for vacant positions in the company.
1(a) (ii) The amount spent on advertising by State Owned Entities reporting to him.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R 368 896,35 |
R 61 171,07 |
R 50 040,35 |
2(b)
(i) Total expenditure that went to black-owned media company in each specified year.
See annexure (a)
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R 368 896,35 |
R 61 171,07 |
R50 040,35 |
(ii)Total expenditure that went towards outdoor advertising in each specified year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
n/a |
n/a |
n/a |
(c)Amount spent on outdoor advertising that went to each black owned media company in each specified financial year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
n/a |
n/a |
n/a |
(ii)Total expenditure that went towards outdoor advertising in each specified year.
SAFCOL has never incurred expenses on outdoor advertising in each specified financial year.
(c)Amount spent on outdoor advertising that went to each black owned media company in each specified financial year.
SAFCOL has never incurred expenses on outdoor advertising. Therefore, there were no expenses incurred for black-owned media companies.
According to the information received from SA Express
1(a) (ii) The amount spent on advertising by State Owned Entities reporting to him
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R12 210 232 |
R2 692 967 |
R419 763 |
2(b)
(i) Total expenditure that went to black-owned media company in each specified year
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R9 911 642 |
R1 033 609 |
R10 800 |
(ii)Total expenditure that went towards outdoor advertising in each specified year
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R0.00 |
R1 400 655 |
R0.00 |
(c)Amount spent on outdoor advertising that went to each black owned media company in each specified financial year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R0.00 |
R0.00 |
R0.00 |
According to the information received from Transnet
1(a) (ii) The amount spent on advertising by State Owned Entities reporting to him.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R11 363 903.55 |
R9 429 723.15 |
R10 786 337.37 |
2(b)
(i) Total expenditure that went to black-owned media company in each specified year.
See annexure (a)
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R12 317 405.91 |
(ii)Total expenditure that went towards outdoor advertising in each specified year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R1 537 779.20 |
n/a |
R1 910 039.19 |
(c)Amount spent on outdoor advertising that went to each black owned media company in each specified financial year.
|
2016/17 (aa) |
2017/18 (bb) |
2018/19 (cc) |
|
R1 537 779,20 |
n/a |
R1 910 039.19 |