Question NW370 to the Minister of Tourism

Reply:

(a) What total amount did SA Tourism spend on the 2023 Summer Campaign?

I have been informed that South African Tourism spent R6 861 415.28 on the 2023 Summer Campaign activations.

(b) What amount of the budget was spent on the activation programmes of the

specified campaign?

R6 861 415.28 was spent on the activation which included branding, sustainability village for arts & craft SMME exhibition and the youth activation teams at each activation in the eight participating provinces.

(c) What total number of jobs were created during activation programmes of the 2023

Summer Campaign compared to the 2022 Summer Campaign?

Overall, the economic impact for the campaign was that over 359 jobs, through the activation’s recruitment of temporary workers, were created or sustained over 3 weeks.

For the 2022 Summer Campaign, 1350 jobs were created over 32 days across all 9 Provinces. This was done at an activation cost of R 20 465 016.00,00 million. It must be noted that the budget for executing the 2023 activation was significantly reduced to fund efficiencies and manage costs.

SA TOURISM BUDGET LIMITATION

The delay in the transfer of funds to SA Tourism created a challenge to plan for a larger commitment to activations and youth employment. This led to SA Tourism having to develop a plan that could leverage the Summer campaign given the financial circumstances. This plan focused on economic growth, and included a combination of leveraging existing Provincial Tourism events, youth employment through activations, and creating SMME market access opportunities.

The first activation commenced on the 14 of December 2023. It must be noted that SA Tourism funds were transferred on 13 December 2023 and therefore this impacted the scale of the activation.