Question NW3606 to the Minister in the Presidency

Reply:

Yes, Brand South Africa has developed proactive and responsive campaigns in support of the economic recovery plan.

International Investment Drive

• This is why we matter

Brand South Africa, through its international media campaign, used the thematic approach to reassure investors, why they should invest in South Africa. This is aligned to positioning South Africa as an investment hub in Africa through the "This is Why We Matter” campaign, which gives investors information and facts around South Africa's regulatory systems/bodies in some of the following sectors: financial, technological, legal etc.

The campaign highlights the role of regulatory / professional bodies related to the sectors and how they set standards ato enforce compliance without the need of government intervention – leading to more effective regulation. The campaign was flighted on business platforms targeting Facebook and Programmatic Displays via the Insider online magazine, CNBC online and Forbes Online.

• Reuters

Brand South Africa's international media partnership with Reuters was implemented, targeting key business decision-makers in key markets through video, highlighting the role of South African Exports and encouraging investment and growth of South Africa. Target markets included Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela to reach key business decision-makers as well as the BRICS bloc, as South Africa prepared to chair the bloc later in the year.

 

Domestic - Entrepreneurial Skills Development Campaigns: To indirectly contribute towards economy growth and job creation.

• Play Your Part Ignite

 

PYP Ignite is a cross-country roadshow providing mentorships to a variety of educational centres and TVET (Technical and Vocational Education and Training) colleges and providing youth the opportunity to reach their entrepreneurial dreams through mentorship and onthe-ground guidance (how to pitch their businesses). To date, Brand South Africa hosted

PYP Ignite activations in Gauteng, North West, KZN, Mpumalanga & Western Cape,

The Play Your Part Ignite Masterclass hosted students and entrepreneurs of varying ages, from a multiple TVET Colleges.

• Play Your Part Academy

Brand South Africa’s Play Your Part Academy was launched with the aim of highlighting small businesses’ potential impact aligned to the economic recovery and reconstruction strategy, and how South Africans at large can play a part in contributing to their business growth. The campaign seeks to empower small business owners through financial and non-financial tools that will help recover their businesses back to financial health after the challenges that the country has been facing.

The ‘PYP Small Business Academy’ provides free practical courses for aspiring entrepreneurs who seek to grow their businesses. The online academy hosts world-class practical business courses that empower business owners with the tools and skills to achieve their business goals. The courses have been designed to assist with a hands-on approach, whether accessed by a student, a startup, small business, or a working professional.

Pertaining to the tourism promotion strategies, the entity better positioned to respond, is South African Tourism, SAT as this specifically speak to their mandate.

 

 

 

 

NAME OF THE DRAFTER : Sithembile Ntombela

DESIGNATION : Acting Chief Executive Officer, Brand South Africa

CONTACT DETAILS : [email protected]

 

SIGNATURE : ____________________________

 

 

 

 

 

 

 

_____________________________

Nomonde Mnukwa (Ms)

Acting Director General

 

Date:

 

 

 

 

__________________________

Khumbudzo Ntshavheni

Minister in the Presidency

 

Date: