Question NW3887 to the Minister of Tourism

With regard to the top leadership and management in SAT

(i) What qualifications does each of the specified persons have in each case

(ii) How do the specified qualifications align with the position that must be fulfilled

(a) Chief Executive Officer

The CEO role is currently vacant and recruitment is in progress.

The acting incumbent has been appointed by the Board to carry the delegation of CEO to allow for business continuity.

The requirements for the Chief Executive Officer are the following:

• A recognised Bachelor’s Degree;

• A recognised post graduate qualification. Masters or equivalent will be an added advantage;

• At least 10 years proven experience in senior management, including 5 years at executive-level;

• Public Service/Public entity experience at senior management level will be an added advantage;

• An understanding of the tourism industry (Government Policy and Private Sector Stakeholder landscape) will be an added advantage;

• Marketing Operations Management

(b) Chief Finance Officer

- Bachelor degree in Accounting;

- Bachelor Honours degree in Accounting; and (CA) SA

The requirements for the Chief Finance Officer are the following:

• B. Com Financial Accounting Honours Degree or equivalent;

• Registration with SAICA as CA (SA);

• Master’s in Business Administration (MBA) or Financial Management will be a definite added advantage;

• Minimum 10 years in executive financial management role;

• Minimum 10 years’ experience in managing the Finance function in a public entity;

• Minimum 10 years experience in managing the Finance function of an entity within the tourism sector will be an added advantage;

The qualifications the incumbent possesses, coupled by their work experience align them to the position fulfilled.

(c) Chief Operations Officer

- Bachelor of Social Science

- GIBS Executive Leadership Development Programme;

The requirements for the Chief Operations Officer are the following:

• A three-year Commerce degree (major in Marketing would be preferred);

• Excellent understanding of marketing principles

• A post graduate business management qualification and/or previous project management experience would be an advantage

• 8-10 years’ work experience in Marketing and Advertising and communications field, or similar environment, of which 5 should be in senior management.

• Marketing Operations Management.

• Government priorities and imperatives.

• Legislation and regulations that govern the Public Service e.g. the Public Service Act.

• The PFMA and regulations, and other relevant legislation – e.g. the National Strategic Intelligence Act; the National Archives of South Africa Act; the Promotion of Access to Information Act.

• Performance monitoring, evaluation and reporting frameworks, systems and processes.

• Relevant legislation and regulatory requirements namely PFMA, Treasury Regulations and Frameworks on performance information and strategic plans.

The panel at the time of recruitment considered the candidate's experience and knowledge and concluded that it is aligned with job requirements which led to the decision to hire the candidate.

(d) Chief Quality Assurance Officer

- BCom Marketing Degree

- Professional Management Development programme -GIBS

- MASA Diploma in Media Management.

- A Three-year Commerce degree (major in Marketing would be preferred)

- A postgraduate or Master’s Degree in PR/Hospitality/Sales & Marketing/Travel & Tourism Management or equivalent.

- 8-10 years in Senior Operations and/or Marketing and Sales Management experience or a related field, of which 5 years should be in management position.

- Experience in Hospitality Product / Business Development, Destination and/or product knowledge.

The qualifications the incumbent possesses, coupled by their work experience align them to the position fulfilled.

e) Chief Marketing Officer

The CMO role is currently vacant and recruitment is in progress.

The acting incumbent has been appointed to carry the delegation of CEO to allow for business continuity.

• Bachelor’s degree in marketing/Advertising/Business Development/Management/Business Administration/International Relations/Public Relations or a bachelor’s degree in any other field with relevant experience

• Postgraduate qualification in Marketing/Advertising/Business Development/ Management and/or relevant field will be an added advantage.

• 10 years’ work experience in Marketing, Advertising, Communications and Media Marketing (press and digital) with experience from travel and tourism industry or similar background. • 5 years’ experience in Senior General Management experience • Experience in Public Sector will be added advantage • Experience in international/multinational marketing organisation • Ability to operate and manage in a matrix organisation with multiple stakeholders • Savvy marketer and a great communicator

f) Chief Convention Bureau Officer

The CCBO role is currently vacant and recruitment is in progress.

The acting incumbent has been appointed to carry the delegation of CEO to allow for business continuity.

• Degree Commerce (major in Marketing/Tourism/Economics would be preferred);

• Excellent understanding of marketing principles, especially business events;

• A postgraduate qualification in business management and previous project management experience would be an advantage;

• 8-10 years’ work experience in Marketing and Advertising and communications field, or a similar environment, of which 5 should be in management.

g) Chief Strategy Officer

Vacant

• Bachelor’s Degree preferably in Business Information Science or Statistics.

• 8-10 years in data analytics and research or a related field, of which 5 years should be in a management position. • Post Graduate Degree in Business Management would be an added advantage.

- Extensive knowledge of international and domestic travel • Knowledge and understanding of the principles of business, the application thereof, the opportunities within business and the seizure of such opportunities • Knowledge and understanding of research methodology and principles critical in deriving intel that is reliable and integral • Excellent understanding of marketing principles, especially business events. Understanding general data management policies and procedures. • Ability to implement and follow governance and compliance procedures. Previous experience in managing an Analytics/ Research Department is essential