Question NW4047 to the Minister of Tourism
01 December 2023 - NW4047
De Freitas, Mr MS to ask the Minister of Tourism
(a) How was the decision reached to launch the tourism marketing campaign valued at over R30 million involving a certain person (details furnished), (b) what had been (i) budgeted for and (ii) spent on this campaign?
Reply:
(a)– (b) (i & ii)
This was not a decision by government and the value of the campaign is not R30 million.
The budget came from the private sector.
The tourism marketing campaign with Comedian Trevor Noah, referred to, is the initiative of the private sector and was launched by Tourism Business Council of South Africa (TBCSA) and Tourism Marketing South Africa (TOMSA).