Question NW1008 to the Minister in Presidency
15 August 2023 - NW1008
Tambo, Mr S to ask the Minister in Presidency
a) What is the level of advertising spend by the out of home media business sector based on racial demographics? b) Does he intend to put measures in place to ensure more diversity in the market itself, to compel large agencies to participate in promoting black owned entities?
Reply:
|
Time Period |
Total ad spend on Out of Home |
Spend on 100% black owned companies |
Spend on 100% white owned companies |
Spend on other races |
|
2019/20 – 2022/23 |
R182 461 332.10 |
R150 142 904.05 |
R31 439 248.53 |
R5 353 440.00 (Indian owned) |
|
Percentage share |
82% |
17% |
1% |
b) GCIS has established the Marketing and Advertising Council (MAC), through which transformation in the Advertising and Marketing industry is at the top of the agenda. The council will conduct regular assessment and monitoring for compliance to the BEE code, to ensure that the entire industry comply and meet the minimum requirements,
Drafter of the Reply:
Name: Regomoditswe Mavimbela
Designation: DDG: Content Processing and Dissemination
Recommended/Not Recommended:
Ms Nomonde Mnukwa
Acting Director-General
Date: 10 August 2023
Approved / Not approved
______________________
Ms Khumbudzo Ntshavheni, MP
Minister in The Presidency