Question NW86 to the Minister of Tourism
25 February 2020 - NW86
De Freitas, Mr MS to ask the Minister of Tourism
Whether there are any plans put in place to undertake studies on brand positivity by tourists and/or potential tourists to the Republic; if not, what is the position in this regard; if so, what are the (a) deadlines, (b) milestones and (c) timelines in this regard?
Reply:
Whether there are any plans put in place to undertake studies on brand positivity by tourist and / or potential tourist to the Republic.
SA Tourism does conduct brand positivity studies through an in-depth assessment of travellers' perceptions of South Africa as a leisure travel destination across key priority markets. The aim of the study is to inform the key marketing and strategic initiatives of SA Tourism; thereby, improving the return on marketing investment in each market.
(a)–(c) The study is currently carried out 3 times a year during the major booking and buying cycle of our target markets. SA Tourism currently runs the study in 17 of the core markets.