Question NW324 to the Minister of Tourism

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15 August 2019 - NW324

Profile picture: Krumbock, Mr GR

Krumbock, Mr GR to ask the Minister of Tourism

With reference to the state of the nation address by the President, Mr M C Ramaphosa on 20 June 2019 and the targets set for tourism, (a) what measures are put in place by her department to meet the targets for tourism, (b) what are the (i) timelines, (ii) time frames and (iii) deadlines in this regard, (c) who will be responsible to ensure that the targets are met, (d) how will the targets be measured and monitored and (e) who will measure and monitor the targets?


a) What measures are put in place to meet targets for tourism as per the SoNA on 20 June 2019?

Work on breaking down the 21 million international tourists by 2030 target provided by the President has produced a target of 14.5 million international tourist arrivals by the end of 2024. Engagement with the private sector and other stakeholders is already underway in order to increase market penetration of identified critical growth markets such as China, India, Nigeria and Russia. There is also ongoing work that relates to defending our current strong inbound markets while increasing market penetration in markets that we have identified as strategic in meeting the target provided by the President. Constant engagement is being maintained on matters relating to online Visa applications and Visa wavers with the department of Home Affairs.

The Department of Tourism and SAT are in the process of institutionalizing the achievement of the 21 million international tourists by 2030 through the incorporation of the 2024 annual international tourist arrivals of 15 million in the five-year strategic plan and the annual targets.

Measures also include ongoing engagement with the private sector, other government department and other stakeholders in their respective roles in achieving the target set by the President given the supply side and demand side conditions and interventions that need to prevail in order for the target set by the President in the June 2019 State of the Nation Address to be achieved.The targets will form part of the Strategic Plan 2020/21 – 2025/26 of the Department and SA Tourism.

b) What are the:

(i) Time lines

The time lines will be included in the 5-year Strategic Plans that are currently being finalized and will then be broken down into annual targets and then incorporated in the Annual Performance Plans.

(ii) Time frames

The targets will be broken down into years and within each year, into quarters.

(iii) Deadlines

The deadlines for achieving the targets will be aligned to the Strategic Plan and the National Development Plan.

c) Who will be responsible?

The responsibilities will be determined as the Programmes in the Strategic Plan is finalised.

d) How will the targets be measures and monitored?

Performance is measured through the tourist arrivals statistics as reported monthly by Statistics SA through the report P0351 Tourism & Migration and SA Tourism’s monthly departure and domestic surveys.

  • Monthly EXCO meetings where each executive provides a monthly update on the implementation of the APP;
  • Organisational Performance Reviews held quarterly chaired by the CEO;
  • Quarterly Performance Reports which show the performance of SA Tourism against its APP targets and are reviewed by Board and the Department of Tourism.

e) Who will measure and monitor the targets?

    Answered in point (d) above

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