Question NW2265 to the Minister of Police
14 November 2016 - NW2265
Mbhele, Mr ZN to ask the Minister of Police
With reference to his reply to question 2099 on 6 October 2016, (a) what are the details of the adverts in respect of the amount that was spent on advertising on the (i) Africa News Network 7 channel and (ii) South African Broadcasting Corporation television channels (aa) in the 2015-16 financial year and (bb) since 1 April 2016, (b) what was the purpose of each advert, (c) when did each of the specified adverts air, (d) how many times did each advert air, (e) what was the cost of each airing and (f) how long was each of the adverts?
Reply:
(a) The details of the adverts in respect of the amount that was spent on advertising, are as follows:
(a)(i) Africa News Network 7 channel - The Minister of Police, Mr NPT Nhleko, introduced the acting National Commissioner and discussed the Farlam Commission’s recommendations; police murders and the Acting National Commissioner’s plans for the SAPS, among other things on The New Age (TNA)’s breakfast show.
(a)(ii) South African Broadcasting Corporation’s television channels – the Russia-Africa Anti-Drug Conference and Commemoration Day.
(a)(ii)(aa) The Russia-Africa Anti-Drug Conference.
(a)(ii)(bb) The South African Police Service (SAPS)’s National Commemoration Day.
(b) The purpose of the Russia-Africa Anti-Drug Conference advert was to publicise the conference and its intentions.
The purpose of the National Commemoration Day advert was to sensitise the public to the hosting of the National Commemoration Day in remembrance of SAPS members who had passed away in the line of duty during the 2015/2016 financial year.
(c) The Russia-Africa Anti-Drug Conference was aired on 8 and 9 March 2016.
The National Commemoration Day was aired on 29 August 2016.
(d) The Russia-Africa Anti-Drug Conference was aired for a total of 12 slots (one slot on SABC 1, five slots on SABC 2 and six slots on SABC 3).
The National Commemoration Day was aired for a total of 20 slots (seven slots on SABC 1, ten slots on SABC 2, and three slots on SABC 3).
(e) Africa News Network 7 channel, at a cost of R958 662,84.
South African Broadcasting Corporation’s television channels, the Russia-Africa Anti-Drug Conference airing cost R253 000,00 and the National Commemoration Day airing cost R786 600,00.
(f) The length of the Russia-Africa Anti-Drug Conference advert was 60 seconds.
The length of the National Commemoration Day advert was a 10-seconds news clock. This is an advert in the form of the news clock and was aired before the start of the news.