Question NW698 to the Minister of Communications

(a)

(b)

(c)

(d)

(i) Play Your Part programme: programme designed to promote active citizenship amongst South African’s

a) Partnership with Sunday Times Generation Next which includes a conference and a media programme

b) Play Your Part programme through activations, radio, online TV

1. National (Conference to be hosted in Gauteng)

1. 12 million

1. R3 390 000

(ii) Constitutional awareness: designed to promote Constitutional awareness as part of Outcome 14 requirements.

a) National Marketing campaign developed and executed on various media platforms (TV, radio and digital platforms)

b) On the ground stakeholder engagements in Western Cape, Eastern Cape, Limpopo, Gauteng and KwaZulu-Natal)

1. National

1. 8 million

1. R4 690 000

(iii) Promotion of the Nation Brand on domestic and international platforms: promotion of the country and its positive attributes.

a) Marketing campaign promoting the Nation Brand targeting traffic at Airports pre and during the BRICS Summit.

b) Marketing campaign promoting the Nation Brand at Airports Telecommunication Union (ITU) Conference

c) Media partnership support

1. Gauteng, KwaZulu-Natal and National (Media)

1. Estimated reach 15 million

(iii)R 2 500 000

(iv) Domestic and international Research Analysis: analysis on performance of the Nation Brand produced and communicated online and through various PR driven media platforms

a) SA Inc project consultation on investor experience and Perceptions with business from the EU region.

b) Research engagement with BRICS

c) Pan-African Nation Brand University Dialogue.

1. Domestic and international

1. Estimated

5 000 000

iv) R3 500 000

(v) Stakeholder Programmes in collaboration with business, govt & civil society

• Nelson Mandela Centenary

• Investment Promotion Roundtables

• Road Safety Campaign

• Campus Dialogues

• Schools Outreach

• Thought Leadership Engagements

1. National

Estimated Reach 5 000 000

1. R6 500 000

(vi) International Reputation Management Campaign to promote country reputation

1. China, US, UK, Germany, Russia

1. Not applicable

1. R4 400 000

vii) International Stakeholder relations engagements and Global South Africans Programme (South Africans in the diaspora)

1. China, US, UK, Germany, Ghana

1. Not applicable

1. R3 300 000

viii) International & Domestic Media: CNN, BBC, CNBC Africa, EURONEWS, Local Radio, TV, Print and Online to support projects

North America, Europe, Asia, Africa, Middle East,

South Africa

1. Estimated reach 2 000 000 000

1. R15 000 000