Question NW2652 to the Minister of Communications

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16 October 2017 - NW2652

Profile picture: Van Dyk, Ms V

Van Dyk, Ms V to ask the Minister of Communications

What are the details of the total (a) listenership of the SA Broadcasting Corporation’s (SABC) public radio stations in each of the past five financial years and (ii) since 1 April 2017? (b) Amount of income generated by each of the SA Broadcasting Corporation’s (SABC) public radio stations (i) in each of the past five financial years and (ii) since 1 April 2017? (2) What are the full relevant details of how this income was utilised in each case? (3) What amount of the SABC’s total income is generated by Radio Sonder Grense?

Reply:

1. (a) Broadcasters in the country are no longer using the South African Audience Research Foundation (SAARF) as their research authority. The tables below provide audience analysis as at the end of every financial year and since the 1st April 2017. The first table shows the stations’ performances during the time when broadcasters were still utilizing the services of SAARF. The second table reflects the era of the Broadcast Research Council (BRC); the new research authority that is used by broadcasters.

The two sets of tables below are not comparable as SAARF used sample frame skewed to urban areas and LSM 7-10 population.

 

 

Oct 11/Mar 12

Oct 12/Mar 13

Oct 13/Mar 14

Oct 14/Mar 15

Total

Audience(000)

34,934

34,935

37,214

37,665

Total SABC Radio

Audience(000)

26,520

26,910

28,614

28,134

SABC PCS Radio

Audience(000)

8,161

7,640

8,274

7,963

SABC PBS Radio

Audience(000)

23,242

23,639

25,220

24,655

the link for the second table: http://pmg-assets.s3-website-eu-west-1.amazonaws.com/RNW2803Annexure-171030.pdf

(b) Radio Division Income Statement for the past five years: see link below

http://pmg-assets.s3-website-eu-west-1.amazonaws.com/RNW2652RADIODIVISION-171016.pdf

2. The station’s key cost drivers are signal distribution costs, marketing costs, employee costs, broadcast costs and direct revenue collection costs.

3. See the link: http://pmg-assets.s3-website-eu-west-1.amazonaws.com/RNW2652TOTAINCOME-171016.pdf

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