Question NW2481 to the Minister of Economic Development
16 October 2017 - NW2481
Cardo, Dr MJ to ask the Minister of Economic Development
(a) what amount did the Industrial Development Corporation (IDC) spend (i) in total and (ii) in each medium on advertising in the 2016-17 financial year and (b) what was the IDC’s budget for advertising in the specified financial year?
Reply:
I have been furnished with a reply by the CEO of the IDC, Mr Geoffrey Qhena, to the question, which follows below.
(a) The total amount spent by IDC on advertising was R33 833 079.89 in the 2016-17 financial year (see table below).
(b) The IDC’s budget for advertising in the specified financial year (2016/17) was R38 000 000.
IDC Advertising spend:
|
Digital |
Yonder Media – nett |
74 666,67 |
|
Reprise - nett |
296 804,79 |
|
|
|
120 000,00 |
|
|
IOL |
40 000,00 |
|
|
Gagasi Radio |
23 850,00 |
|
|
CSRNEWSSA |
15 544,91 |
|
|
Cadreon – nett |
428 526,90 |
|
|
TOTAL DIGITAL |
999 393,27 |
|
|
The Mercury |
48 688,00 |
|
|
The Herald -17% |
17 991,62 |
|
|
Stellander -17% |
3 821,30 |
|
|
Rustenburg herald -Herout -17% |
19 424,94 |
|
|
Loose Inserts (Newspaper) |
Polokwane Observer |
3 592,81 |
|
Platinum Weekly |
13 600,00 |
|
|
Phalaborwa Herald - 17% |
3 154,00 |
|
|
Mopani Herald - 17% |
3 320,00 |
|
|
Mafikeng Mail -17% |
9 553,25 |
|
|
Letaba Herald - 17% |
4 399,01 |
|
|
Klerksdorp record -17% |
12 737,67 |
|
|
Isolezwe |
161 530,00 |
|
|
Hoedspruit Herald - 17% |
2 656,00 |
|
|
Highvelder 17% |
13 928,10 |
|
|
Gemsbok - Nett |
28 651,15 |
|
|
Diamond Fields Advertiser |
100 838,32 |
|
|
Capricorn Voice - 17% |
7 453,77 |
|
|
Cape Times |
197 604,79 |
|
|
Brits pos -17% |
5 731,95 |
|
|
Bosveld Review - 17% |
3 320,00 |
|
|
TOTAL INSERTS |
661 996,68 |
|
|
Magazine |
The Thinker Magazine |
29 928,14 |
|
SA Grain/Graan |
21 050,00 |
|
|
Public Sector Manager |
32 935,00 |
|
|
Outlook Publishing |
83 826,35 |
|
|
North West Business |
35 868,00 |
|
|
Nelson Mandela Bay Business Chamber |
10 778,45 |
|
|
MiningMX Yearbook |
55 743,85 |
|
|
Landbouweekblad |
39 650,00 |
|
|
KZN Top Business |
52 163,66 |
|
|
Kazibiz |
35 930,00 |
|
|
Infocom |
4 670,66 |
|
|
Forbes Africa Women |
53 892,22 |
|
|
Finweek - nett |
147 852,00 |
|
|
Finweek |
49 284,00 |
|
|
Financial Mail -17% |
318 203,11 |
|
|
Financial Mail |
60 030,00 |
|
|
Entrepreneur |
78 560,00 |
|
|
Destiny Man |
161 676,65 |
|
|
Destiny |
203 592,81 |
|
|
CSI Handbook |
35 928,14 |
|
|
CSI - The Human Face of Business |
27 905,00 |
|
|
Africa's Most Influential Women in Business & Government |
20 360,00 |
|
|
African Leader |
18 000,00 |
|
|
ACUMEN |
301 724,99 |
|
|
TOTAL MAGAZINE |
1 879 553,04 |
|
|
Newspaper |
Weekend Post 17% |
27 017,25 |
|
Volksblad -nett |
57 142,99 |
|
|
The Star |
110 189,52 |
|
|
The Herald -17% |
77 777,46 |
|
|
Sunday World -17% |
35 104,53 |
|
|
Sunday Times-Business Times |
448 092,00 |
|
|
Sunday Times - Business Times - 17% |
1 113 522,04 |
|
|
Sunday Times - 17% |
394 845,41 |
|
|
Sunday Sun -nett |
39 513,77 |
|
|
Sowetan Newspaper - 17% |
481 930,41 |
|
|
Sowetan Newspapers |
62 694,00 |
|
|
Mail & Guardian - Business |
315 900,00 |
|
|
Mail & Guardian |
0,00 |
|
|
Lowvelder |
158 676,60 |
|
|
Isolezwe - KZN Edition |
158 024,71 |
|
|
Isolezwe - Eastern Cape Edition |
100 396,80 |
|
|
Diamond Fields Advertiser |
37 548,00 |
|
|
Daily News |
53 035,92 |
|
|
Daily Dispatch - 17% |
162 801,27 |
|
|
Daily Dispatch |
23 328,00 |
|
|
City Press - nett |
649 331,74 |
|
|
City Press - Business |
201 517,20 |
|
|
Cape Business News |
54 720,00 |
|
|
Cape Argus |
69 672,96 |
|
|
Business Report (Star, Cape Times, Pretoria News, Mercury) |
473 911,20 |
|
|
Business Report (Inc) |
483 643,39 |
|
|
Business Day - 17% |
330 272,41 |
|
|
Business Day |
47 466,00 |
|
|
Bua Sedibeng News (Direct) |
15 300,00 |
|
|
African Independent |
42 325,25 |
|
|
TOTAL PRESS |
6 225 700,81, |
|
|
Out of Home |
Provantage Media |
305 389,22 |
|
PRIMEDIA Outdoor |
928 742,98 |
|
|
Mall Media Company |
173 652,69 |
|
|
JC Decaux South Africa Outdoor Advertising |
934 131,74 |
|
|
Impact Outdoor Media |
161 676,65 |
|
|
Face First Media |
64 670,66 |
|
|
Connect Media Advertising Pty Ltd |
59 881,44 |
|
|
Brand IQ |
97 005,99 |
|
|
Boo Media - Billboards And Wraps |
243 736,53 |
|
|
Ad Outpost (Pty) Ltd |
136 526,95 |
|
|
TOTAL OOH |
3 105 414,84 |
|
|
Radio |
YFM |
231 815,00 |
|
Vuma 103 FM |
28 742,52 |
|
|
Umhlobo Wenene FM (Xhosa) |
1 110 192,00 |
|
|
Ukhozi FM (Zulu) |
1 528 410,00 |
|
|
Trufm |
48 720,00 |
|
|
Thobela FM (N.Sotho) |
561 444,00 |
|
|
SAFM |
71 310,00 |
|
|
RSG (Radiosondergrense) |
293 595,00 |
|
|
Radio Teemaneng - nett |
69 820,36 |
|
|
Radio Riverside-nett |
61 077,84 |
|
|
Phalaphala FM (Venda) |
223 158,00 |
|
|
OFM |
88 272,00 |
|
|
North West FM - 17% |
38 647,19 |
|
|
Munghana Lonene FM (Tsonga) |
248 157,00 |
|
|
Motsweding FM (Setswana) |
1 031 092,00 |
|
|
Metro FM |
1 096 710,00 |
|
|
Lotus FM |
41 640,00 |
|
|
Ligwalagwala FM (Seswati) |
914 569,00 |
|
|
Lesedi FM (Sesotho) |
1 020 201,00 |
|
|
Kaya FM 95.9 |
345 240,00 |
|
|
Ikwekwezi FM (Ndebele) |
253 227,00 |
|
|
Heart 104.9 |
126 780,00 |
|
|
Good Hope (Ghfm) |
97 710,00 |
|
|
Gagasi Radio |
523 217,64 |
|
|
FORTE FM |
7 904,19 |
|
|
Energy FM |
63 031,83 |
|
|
Capricorn Radio Direct - nett |
130 000,00 |
|
|
Capricorn FM |
137 700,00 |
|
|
Bosveld FM |
12 594,45 |
|
|
BDA FM 17% |
2 341,89 |
|
|
ALGOA FM-17% - united stations |
110 427,98 |
|
|
5fm |
357 600,00 |
|
|
TOTAL RADIO |
10 875 347,89 |
|
|
Television |
SABC 3 |
1 189 656,00 |
|
SABC 3 |
351 819,00 |
|
|
SABC 2 |
2 242 881,00 |
|
|
SABC 1 |
3 676 104,00 |
|
|
ETV |
1 941 049,68 |
|
|
ENCA |
684 181,68 |
|
|
TOTAL TVC |
10 085 691,36 |
|
|
Grand Total |
33 833 097,89 |
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