Question NW2746 to the Minister of Communications
05 August 2015 - NW2746
Davis, Mr GR to ask the Minister of Communications
With reference to her comments that the Government is slashing its advertising budget to mainstream newspapers (details furnished), (a) what is her department’s definition of mainstream newspapers and (b) what official publications does her department consider to be mainstream newspapers?
Reply:
(a) Mainstream newspapers are defined as the dominant or established newspapers in the South African media landscape. This reference is widely understood and used in the collaborative publication Media Landscape 2014, Celebrating 20 Years of South Africa’s Media.
(b) Therefore the mainstream newspapers referred to are commercial newspapers that fall under the following stables: Times Media Group; Caxton, Independent News and Media SA, and Media24.
MR D LIPHOKO
ACTING DIRECTOR-GENERAL
GCIS
DATE:
MS AF MUTHAMBI, MP
MINISTER OF COMMUNICATIONS
DATE: