Question NW4127 to the Minister of Tourism
21 December 2023 - NW4127
Matumba, Mr A to ask the Minister of Tourism
What (a) has been the progress on the implementation of the summer campaign and (b) total number of jobs does she envisage to create from the summer campaign this year?
Reply:
ACTIVATIONS AND AMPLIFICATION OF THE CAMPAIGN:
I have been informed by SA Tourism that the plan for a summer campaign activation has been approved for implementation during the weekends of December 15-17 and 22-24. The objective is to establish a platform for South Africans to engage in the Tourism Economy while also generating excitement among the public through a diverse range of tourism products and experiences.
The roll out includes the following activities:
- Out of Home Campaign - running since October 2023
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- SMME Showcase platforms at main route oasis + Festivals through the Sustainability Village platform.
- Gimme Summer Amplification of PTA summer campaign activations (2 per province)
- Amplification of the activations through SAT owned social media channels.
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(b) total number of jobs does she envisage to create from the summer campaign this year?
SA Tourism uses the “Summer Army” in the activation across all nine provinces. SA Tourism will receive the final job creation figures at the end of the summer campaign.