18 December 2015 - NW3961
Singh, Mr N to ask the Minister of Communications
(a) What is her department’s policy position in respect of the established practice of the SA Broadcasting Corporation (SABC) to broadcast live coverage of the monthly breakfast briefings of The New Age and (b) what are the relevant details of the (i) cost incurred by the SABC to cover the specified briefings and (ii) who is responsible for paying these costs?
(a) The SABC's core principle in such partnerships is that the SABC maintains its editorial control and objectivity in line with the Editorial policy and conduct. The New Age/ SABC Business Briefings affords SABC news content that is extraordinary. Based on the news value brought about by this partnership, the SABC will continue to seek similar partnerships with other stakeholders with same vision.
(b) (i) SABC is responsible for the technical and Editorial production of the broadcast
while The New Age covers logistical costs.
(ii) This means the SABC provides human resources like Presenters and cameraman while The New Age is responsible for venue hiring costs, breakfast, as well as branding and marketing costs.
MR N MUNZHELELE
[ACTING] DIRECTOR GENERAL
DEPARTMENT OF COMMUNICATIONS
MS AF MUTHAMBI, MP
MINISTER OF COMMUNICATIONS