Question NW2513 to the Minister of Communications
28 July 2015 - NW2513
Rabotapi, Mr MW to ask the Minister of Communications
With reference to her reply to question 1031 on 14 November 2014, on what basis can she justify spending more money advertising on Tshwane TV than advertising on SABC 3 given that Tshwane TV has a viewership equating 1,5% of the viewership of SABC 3 (details furnished)? NW2884E
Reply:
Advertising is audience centred. Tshwane n/ was selected as the preferred community television station for campaigns as they have the highest amount of viewers among community television stations and that they met the targeted audience the programme was intended for.
The GClS uses scientific methods to determine which media best reach our audiences, as determined by the AMPS, TAMS, RAMS surveys that the SA Advertising Research Foundation (SAARF) conducts.
MR D LIPHOKO
[ACTING] DIRECTOR GENERAL
GOVERNMENT COMMUNICATIONS
DATE: 24 July 2015
MS AF MUTHAMBI, MP
MINISTER OF COMMUNICATIONS
DATE:
Parliamentary question 2513 of 2015