Question NW925 to the Minister of Tourism

Share this page:

15 April 2021 - NW925

Profile picture: De Freitas, Mr MS

De Freitas, Mr MS to ask the Minister of Tourism

(a) At what stage is the process of the rebranding of SA Tourism currently, (b) what changes are perceived for the final brand for SA Tourism, (c) how has SA Tourism communicated the current brand positioning exercise, (d) what (i) government and (ii) private sectors have been brought in to be part of the process in each sector and (e) what budgetary amount has been allocated for each line item for this purpose?


(a) Government is currently undertaking a process to look at repositioning its public entities including South African Tourism (SA Tourism). Recommendations emanating from this process will be discussed and approved by Cabinet hence SA Tourism has not initiated rebranding of the entity.

(b)- (e) Not applicable

Source file