12 August 2019 - NW437
Kopane, Ms SP to ask the Minister of Communications
What are the full reasons for her department increasing its advertising budget (a) in the past two financial years and (b) for the 2019-20 financial year?
I have been advised by the Departments as follows: -
In respect of the budget allocation for the Department of Telecommunications and Postal Services:
a) The Advertising budget decreased in the 2017/18 financial year; it was mainly for the marketing and promotional items as well as advertising to fill vacant posts. In the 2018/19 financial year, the budget increased mainly for marketing and promotional items due to the Department hosting the BRICS Summit and International Telecoms Union (ITU) World Telecom in September 2019 at the INkosi Albert Luthuli Conversion Centre in Durban.
b) The budget for Advertising decreased in the 2019/20 financial year; the budget is mainly for marketing and promotional items as well as advertising to fill vacant posts.
In respect of the budget allocation for the Department of Communications:
a) Advertising budget increased during the 2017/18 financial year due to advertising done in respect of the Digital Terrestrial Television Project (DTT). During 2018/19 financial year, the budget increased due increased branding and promotional items that were procured.
b) The advertising budget for the 2019/20 financial year increased mainly for awareness campaigns for the DTT Project.
MS. STELLA NDABENI-ABRAHAMS, MP