Print Media South Africa: briefing

Meeting report

COMMUNICATIONS PORTFOLIO COMMITTEE
7 September 1999
PRINT MEDIA OF SOUTH AFRICA: BRIEFING

Documents handed out:
Who is Print Media South Africa? (attached below)

Print Media South Africa Presentation
Slide Presentation by Mr G Langmead (Executive Director)
Slide Presentation by Mr S Shonhiwa (Executive Director- Times Media Limited)

WHO  IS  PRINT  MEDIA  S.A.
Background  &  History
- Gutenberg discovers print in 15^th century
- First S.A. publication 1824
- “The South African Journal”
- In 1882 need for an association to represent and negotiate.  Newspaper Press Union formed.
- 1947 Audit Bureau of Circulation formed
- Newspapers develop into new medium – magazines – and new publisher entries begin.
- 1990 NPU and magazines split. 
Form umbrella body  PMA.

*           1999 Renewed Print Media S.A.
-           NA      -           ABC
-           MPA   -           MCC
-           CPA    -           Press  Ombudsman
-           SPA    -           PMIE

*           Representing over 600 titles
-           18 Dailies
-           104 Non Dailies
-           5 Sundays
-           151 Free sheets
                        -           300 Magazines

*           President:  Mr Cyril Ramaphosa

Ownership  Spread
- International group – Independent
- Local – Nail, Naspers, Caxton, Johnnic
- International associations & relationships
- Local entrepreneurs
- Listed companies
- One man bands

International Relationships
- WAN
- FIPP
- IFABC
- FORUM AND EDITORS
- IFRA

Local Relationships
- SANEF
- Forum of Community Press Editors
- PIFSA
- SAARF/ASA/FCS.Trust/ all via MIT

Our Mission
• Contract publishing
• International publications into S.A.
• S.A. publications go multinational
• Literacy
• Diversity
• Distribution
• Brand relationships
• extensions
• Internet
• News centres
• Technology

What  Do  We  Do
            Central Industry Contact Point

-           Legislators
Publishers – Local/International/Potential
Marketing Communications Industry

            Attend To Industry's Interests
            Collective                  Common

Work With Other Bodies., Legislators, Parties & Media
e.g.      Comtask
eCommerce debate
Print cluster
Diversity
NIE

Interventions

Information Source

Promote Print As An Advertising Medium

Education
-PMIE             -Tertiary places of learning
-SETA development                        -Bursaries

Promote Reading
PMIE
READATHON
PRINT CLUSTER

What Are Our Current Major Initiatives

Education & Training
PIFSA
SPA WORKSHOPS
IN-HOUSE PROGRAMMES
LECTURES


Literacy
ILLITERACY
A-LITERACY
           
PMIE
40 PARTICIPATING PUBLICATIONS
2 TEACHER GUIDES COMPLETE
30 TEACHER WORKSHOPS COMPLETE
1 TEACHER GUIDE INCOMPLETION
2 “PASSPORTS” IN PRODUCTION
WORLD NIE CONFERENCE 2001


Print Media Diversity

What Are Our Current Concerns
LITERACY –
ILLITERACY & A-LITERACY
PRESS FREEDOM
DIVERSITY
-           AVAILABILITY
-           RISING  COSTS

Share  Or  Adverting  Spend
TV                                           -                       39%
NEWSPAPERS       -                       30%
                                                                                                                                    45%
MAGAZINES                        -                       15%
RADIO                                                           12%
OUTDOOR                -                       3%
            CINEMA                                -                       1%

AVERAGE CIRCULATION / POPULATION 
 (COPIES PER 10)
NEWSPAPERS:
UK                                          -                       273
IRELAND                             -                        228
USA                                        -                       223
SINGAPORE                        -                       174
SLOVAKIA                           -                        164
MALAYSIA                           -                        135
SWITZERLAND                  -                        108
SYPRUS                               -                       97
AUSTRALIA                         -                        96
GREECE                               -                       86
N.Z.                                         -                       85
SOUTH AFRICA                 -                        29

NUMBER OF TITLES  1998
REGIONAL DAILIES           -           17
NON DAILIES                       -           104
SUNDAYS                            -           4
FREE PAPERS                   -           151

PUBLISHING IN …..
-           ENGLISH                              -           MANDARIN
-           AFRIKAANS                         -           CANTONESE
-           FRENCH                               -           TAIWANESE
-           PORTUGUESE                    -           ZULU

TOTAL ANNUAL NEWSPAPERS
SALES  (MILLION COPIES)
1995               -           547
1996               -           576
1997               -           591

TRENDS
URBAN DAILIES                 +
NON DAILIES                       0
URBAN SUNDAYS             0
FREE SHEETS                    +

ADVERTISING REVENUE  (R million)
1995               -           1355
1996               -           1522
1997               -           1792

PORFILE OF CONSUMER
MAGAZINE READERS
AUSTRALIA                         88.5%
FINLAND                               91.0%
FRANCE                               95.3%
GERMANY                            96.4%
SINGAPORE                        52.5%
SOUTH AFRICA                  37.9%

MEDIA  INTERACTION
QUALITY MEDIUM
Delivery
Repro
Relationship

VIRTUES
-Selectivity                             -Flexible
-Transportable                      -Multi pick-up
-Tearability                            -Extraordinary repro
-Power brands                      -Easy to use
-Intimate relationship            -Pleasure package
-Personal                               -Intimate
-Fresh each issue                -Relevant
-Amuse / inform / delight

The committee adjourned after the presentation.