Print Media South Africa: briefing
Communications and Digital Technologies
07 September 1999
Meeting Summary
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Meeting report
COMMUNICATIONS PORTFOLIO COMMITTEE Documents handed out: Print Media South Africa Presentation WHO IS PRINT MEDIA S.A. Form umbrella body PMA. * Representing over 600 titles * President: Mr Cyril Ramaphosa Ownership Spread International Relationships Local Relationships Our Mission Publishers - Local/International/Potential Attend To Industry's Interests Work With Other Bodies., Legislators, Parties & Media Interventions Information Source Promote Print As An Advertising Medium Education Promote Reading PMIE Share Or Adverting Spend MAGAZINES - 15% AVERAGE CIRCULATION / POPULATION NEWSPAPERS NUMBER OF TITLES 1998 PUBLISHING IN ….. TOTAL ANNUAL NEWSPAPERS TRENDS ADVERTISING REVENUE (R million) PORFILE OF CONSUMER MEDIA INTERACTION VIRTUES The meeting adjourned after the presentation.
7 September 1999
PRINT MEDIA OF SOUTH AFRICA: BRIEFING
* 1999 Renewed Print Media S.A.
- NA - ABC
- MPA - MCC
- CPA - Press Ombudsman
- SPA - PMIE
- 18 Dailies
- 104 Non Dailies
- 5 Sundays
- 151 Free sheets
- 300 Magazines
Central Industry Contact Point
Marketing Communications Industry
Education & Training
SPA Workshops
In-House Programmes
Lectures
a-literacy
What Are Our Current Concerns
ILLITERACY & A-LITERACY
PRESS FREEDOM
DIVERSITY
- AVAILABILITY
- RISING COSTS
RADIO 12%
OUTDOOR - 3%
CINEMA - 1%
(COPIES PER 10)
REGIONAL DAILIES - 17
NON DAILIES - 104
SUNDAYS - 4
FREE PAPERS - 151
- ENGLISH - MANDARIN
- AFRIKAANS - CANTONESE
- FRENCH - TAIWANESE
- PORTUGUESE - ZULU
SALES (MILLION COPIES)
1995 - 547
1996 - 576
1997 - 591
URBAN DAILIES +
NON DAILIES 0
URBAN SUNDAYS 0
FREE SHEETS +
1995 - 1355
1996 - 1522
1997 - 1792
MAGAZINE READERS
-Selectivity -Flexible
-Transportable -Multi pick-up
-Tearability -Extraordinary repro
-Power brands -Easy to use
-Intimate relationship -Pleasure package
-Personal -Intimate
-Fresh each issue -Relevant
-Amuse / inform / delight
Delivery
Repro
RelationshipAUSTRALIA 88.5%
FINLAND 91.0%
FRANCE 95.3%
GERMANY 96.4%
SINGAPORE 52.5%
SOUTH AFRICA 37.9%:
UK - 273
IRELAND - 228
USA - 223
SINGAPORE - 174
SLOVAKIA - 164
MALAYSIA - 135
SWITZERLAND - 108
SYPRUS - 97
AUSTRALIA - 96
GREECE - 86
N.Z. - 85
SOUTH AFRICA - 29TV - 39%
NEWSPAPERS - 30%
45%40 participating publications
2 Teacher guides complete
30 teacher workshops complete
1 Teacher guide incompletion
2 "passports" in production
World NIE Conference 2001 PMIE
Readathon
Print Cluster-PMIE -Tertiary places of learning
-SETA development -Bursariese.g. Comtask
eCommerce debate
Print cluster
Diversity
NIECollective Common• Contract publishing
• International publications into S.A.
• S.A. publications go multinational
• Literacy
• Diversity
• Distribution
• Brand relationships
• extensions
• Internet
• News centres
• Technology- SANEF
- Forum of Community Press Editors
- PIFSA
- SAARF/ASA/FCS.Trust/ all via MIT- WAN
- FIPP
- IFABC
- FORUM AND EDITORS
- IFRA- International group - Independent
- Local - Nail, Naspers, Caxton, Johnnic
- International associations & relationships
- Local entrepreneurs
- Listed companies
- One man bands- Gutenberg discovers print in 15th century
- First S.A. publication 1824
- "The South African Journal"
- In 1882 need for an association to represent and negotiate. Newspaper Press Union formed.
- 1947 Audit Bureau of Circulation formed
- Newspapers develop into new medium - magazines - and new publisher entries begin.
- 1990 NPU and magazines split. Background & History
Slide Presentation by Mr G Langmead (Executive Director)
Slide Presentation by Mr S Shonhiwa (Executive Director- Times Media Limited)Who is Print Media South Africa? (see below)
Audio
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