Shortlisting of SABC Board Nominations; South African Advertising Research Board: briefing

Meeting report

COMMUNICATIONS PORTFOLIO COMMITTEE
21 August 2003
SHORTLISTING OF SABC BOARD NOMINATIONS; SOUTH AFRICAN ADVERTISING RESEARCH BOARD: BRIEFING

Chairperson: Mr M Lekgoro (ANC)

Documents handed out:
 

SAARF Powerpoint presentation
List of nominees for SABC Board

SUMMARY
From the list of 136 SABC Board nominees submitted to the Committee, the Committee agreed to a short-list of 28 nominees that it will interview during the following week. Thereafter, the South African Advertising Research Foundation (SAARF) briefed the Committee on the work it does in measure readership of newspapers and magazines, listenership of radio stations and viewership of TV channels. The data they collect reflects statistics and information about standard of living in the various provinces using measurable variables such as cell phones, televisions, flush toilets, income bracket and electricity.

MINUTES
Shortlisting of nominees for interviewing for SABC Board
Ms M Smuts (DA) pointed out that a decision should be taken on self-nominations and those submitted after the closing date.

Mr A Maziya (ANC) noted that these matters should have been discussed in party caucus.

Ms S Vos (IFP) said that existing Board members listed again should be reviewed as matter of courtesy.

Ms Smuts objected and mentioned that Mr Mazwai as an existing Board members should not be considered as he held "different views" on freedom of expression.

Mr R Pieterse (ANC) presented the ANC shortlist:
67 - Mrs Vatiswa Bam-Mugwanya
72 - Prof. Guy Berger
31 - Dr Saths Cooper
83 - Mr Bruno Druchen
74 - Mr Theuns Eloff
99 - Mr Eddie Funde
51 - Ms Nomboniso Gasa
50 - Ms Allison Gilward
73 - Mr Ketan Gordhan
60 - Ms Noluthando Gosa
64 - Mr Essop Hansa
65 - Mr Nkenke Kekana
97 - Ms Khanyi Mkhonza
58 - Mr Frederick Kok
85 - Ms Fadila Lagadien
108 - Mr Raymond Louw
93 - Prof. Neil Manganyi
80 - Mr Thamsanqa Mazwai
98 - Mr Andile Mbeki
109 - Ms Jeanet Minnie
39 - Ms Pinky Moholi
100 - Mr Keith Mokoape
92 - Mr Cecil Msomi
38 - Mr Sipho Nene
96 - Mr Carl Niehaus
36 - Ms Christine Qunta
62 - Dr William Rowland
95 - Mr Snuki Sikalala
91 - Mr Derrick Swartz
87 - Prof. Ruth Teer - Tomaselli
69 - Mr Ashwin Trikamjee
43 - Mr Andrew Maralack

Ms Vos presented the IFP shortlist:
1 - Mr Robert Matlhare
3 - Mr Malusi Makhathini
15 - Ms Ina Wilken
16 - Mr Iyavar Chetty
21 - Mr Authur Manthata
26 - Mr Baren Jansen van Rensburg
48 - Ms Thandi January-Mclean
50 - Ms Allison Gilward
56 - Prof. Marlene Verhoef
61 - Ms Sophia Malan
72 - Prof. Guy Berger
83 - Mr Bruno Druchen
87 - Prof. Ruth Teer - Tomaselli
101 - Mr Flip Buys
105 - Mr Paul Bannister
106 - Petros Mafika
107 - Mr Trevor Ngwane
108 - Mr Raymond Louw
109 - Ms Jeanet Minnie
113 - Prof. A.H. Van Wyk

Ms Van Wyk presented the NNP shortlist:
15 - Ms Ina Wilken
53 - Mr Gert Claassen
74 - Mr Theuns Eloff
109 - Ms Jeanet Minnie
113 - Prof. A.H. Van Wyk
129 - Ms Margot Luyt

Ms Smuts presented the DA shortlist:
67 - Mrs Vatiswa Bam-Mugwanya
87 - Prof. Ruth Teer - Tomaselli
91 - Mr Derrick Swartz
62 - Dr William Rowland
58 - Mr Frederick Kok
31 - Dr Saths Cooper
32 - Ms Lulama Chakela
39 - Ms Pinky Moholi
50 - Ms Allison Gilward
59 - Prof. Shiela Mmusi
74 - Mr Theuns Eloff
72 - Prof Guy Berger
78 - Ms Sophia Mosime
85 - Ms Fadila Lagadien
101 - Mr Flip Buys
108 - Mr Raymond Louw
109 - Ms Jeanet Minnie
115 - Mr Christian Louw
129 - Ms Margot Luyt
113 - Prof. A.H. Van Wyk
72 - Prof. Guy Berger

The Committee broke into party caucus and sought consensus amongst parties on the final shortlist of nominees for interviews. The final list as agreed by the Committee was:
Dr Saths Cooper
Ms Christine Qunta
Ms Pinky Moholi
Mr Andrew Maralack
Ms Allison Gilwald
Ms Nomboniso Gasa
Mr Gert Claassen
Mr Edmund Mazwai
Mr Frederick Kok
Ms Noluthando Gosa
Dr William Rowland
Mr Nkenke Kekana
Mr Ashwin Trikamjee
Prof Guy Berger
Mr Theuns Eloff
Ms Fadila Lagadien
Prof Ruth Teer-Tomaselli
Mr Derrick Swartz
Mr Cecil Msomi
Mr Carl Niehaus
Ms Khanyi Mkonza
Mr Andile Mbeki
Mr Eddie Funde
Mr Flip Buys
Mr Raymond Louw
Ms Jeanet Minnie
Prof AH van Wyk
Ms Margot Luyt

The Chair said that those short-listed would be interviewed within a week for 45 minute periods each.

South African Advertising Research Foundation
The Chair introduced the delegation from the South African Advertising Research Foundation (SAARF). Mr Paul Haupt (Managing Director) and Mr Mluleki Ncube (Technical Support Executive) presented to the Committee.

Mr Haupt explained that SAARF was formed to measure readership of newspapers and magazines, listenership of radio stations and viewership of TV channels. This then allows marketers to select and buy the appropriate media space and time for effective target marketing. SAARF products and activities include a number of measurement surveys, the most common being the All Media and Products Survey (AMPS) which reports audience behaviour, media habits and activities. Countries abroad were impressed with the high standard of research from a third world country.

Mr Ncube spoke on the Pan African Media Research Organisation (PAMRO) founded in the early nineties as SAARF's contribution to the African Renaissance. The objectives included the harmonisation of measurement results and creating an African forum for the exchange of research results. He then referred to SAARF's Universal Living Standards Measure (LSM) which described people using a combination of variables from AMPS. The SAARF Development Index was based on AMPS results. The Index tracks development in South Africa since the 1994 elections and included Household and Personal data. The various provinces were compared to illustrate Mr Ncube's explanation about variables such as cell phones, televisions, flush toilets, income bracket and electricity. He explained that living standards in the country had increased between 1994 and 2002 as far as basic needs and education were concerned, but that job creation was a major exception.

Discussion
The Committee was very impressed with the presentation from SAARF.

Mr Gore asked whether their surveys measured levels and perceptions of crime.

Mr Haupt replied that crime had only been measured once and so a trend in crime was not available.

Ms Van Wyk mentioned the "Pink Market" and asked how this was reflected in surveys.

SAARF conducted research according to what marketers want, and the Pink Market was not regarded as relevant. Some questions tended to put people off, especially those concerning durables in the home and sexuality.

In his conclusion, the Chair requested that contact be maintained with SAARF.

Meeting adjourned