The Local Organizing Committee (LOC) of the FIFA World Cup 2010 gave presentations to the Committee on the successes and challenges experienced from the Confederations Cup, and how this augured for the 2010 FIFA World Cup. Thorough briefings by the Committee covered issues around infrastructure, transport improvements, readiness of Telkom and IT and broadcasting, the impact of increased tourism, communications, crowd control, volunteers and security. Feedback was given on the standard and infrastructure arrangements, the three theft incidents, the ticket prices, and the quality of the pitch. Areas identified for improvement included the need for a greater variety in the catering arrangements for the World Cup, the Park and Ride, the need for strong coordination between host cities and provinces, the need to increase stadium access and public transport. There would be a website that detailed not only the accommodation approved by MATCH, but also all other accommodation. 120 000 tickets would be made available free; 40 000 for construction workers, and 80 000 tickets to be allocated in other ways. Category 4 tickets would cost US $ 20. The broadcasting arrangements were described. All stadiums should be completed by six months before kick-off. Members asked about a security incident in
A further briefing was given on security operations, accreditation and protocol. The relationship with the National Intelligence Agency was described, as well as the screening processes for those applying for accreditation. Systems were presently being tested. It was conceded that there must be more security training for volunteers and stewards, and strict compliance was necessary. The issue of safety at places of tourism had been addressed by government Technical Information. In regard to protocol, it was noted that there were limited seats, and it was proposed that government manage the invitations, ticket allocation, parking, access and hospitality. There was a need for more information to be disseminated by radio. Members queried the use of Radio 702, said that everyone needed information on the location of the stadiums, and this required further discussion, and asked about the security issues.
Local Organising Committee (LOC) of FIFA World Cup: Briefing on Confederations Cup experiences
The Chairperson stressed at the outset that ideally Members should receive any documentation on the day prior to the meeting, to enable them to prepare their questions.
He welcomed the Local Organising Committee (LOC) of the FIFA World Cup, and congratulated them on a wonderful and exciting Confederation Cup. He believed that people had not yet grasped the magnitude of infrastructure development for the 2010 World Cup, yet was sure that this event would be spoken about in many years to come.
Mr T Lee (DA) agreed that he thought that the Confederations Cup was organised well, barring a few small problems which could be overcome.
Mr G MacKenzie (COPE) said that his party was extremely proud that the FIFA Local Organizing Committee had defied all doubt in the world about
Mr B Dhlamini (IFP) thanked all South Africans and the positive media feedback during the Confederations Cup.
Mr J McGluwa (ID) thanked the LOC for all it had done. He had attended all the semi-final and final football games, and his experience was that
The Chairperson stressed the importance of safe cars for volunteers and dignitaries, and said that Members should also be ready to wear tracksuits and assist and implement the World Cup where necessary.
Dr Danny Jordaan, CEO, Local Organising Committee for the 2010 FIFA World Cup, South Africa, highlighted important outcomes of the Confederations Cup and challenges leading up to the 2010 World Cup. Improvement of infrastructure, with timely implementation, included improvement of transport, roads, airport expansion programmes, building of new airports, stadiums, Telkom readiness, Information Technology (IT), and broadcasting. Tourism was expected to increase, to 10 million tourists by 2010, and to 114 million tourists by 2015. At the moment the tourist figure was at 9.5 million. Nation building, improved economy, general skills, services for people with disabilities, and strengthening of South Africa as a brand globally were all important issues, with transport, protocol, accommodation and public viewing fan parks being the prime focus of the presentations. Other matters included communications, crowd casting, volunteers, IT and security.
Dr Jordaan said that the standard and infrastructure arrangements for the Confederations Cup resulted in extremely positive feedback from the participating member associations, the athletes, officials, sponsors and media. In the opening press conference, there were 20 questions on crime, but not a single question on crime was asked at the closing press conference. There were three incidents of theft. One gentleman had his cufflinks stolen by a cleaning woman, who was subsequently arrested and jailed for two years. A Brazilian physiotherapist had $200 stolen, for which two people had been jailed for 5 years. The third matter in the media, concerning the supposed robbery of the Egyptians, was closed after no suspects were identified. Dr Jordaan explained the distinction between event safety and security, and societal crime. With events information, security was planned according to where and when an event is planned. He acknowledged that
With regard to ticket sales, he noted that in view of the expectation that 90% of the tickets would be sold in
The quality and quantity of
Safety, planning and implementation were the focus of the LOC, and protocol would be addressed later in the meeting.
With regard to the stadiums’ pitch quality, he noted that the Confederations Cup soccer and British Irish Lions rugby tour used the same pitch within seven days. The pitch had done well under the circumstances, given that 30 days was the usual time required for ground recovery. The stadiums used for the Confederations Cup were the oldest and worst stadiums, although all were nonetheless of world class standard. The new stadiums were modern and sophisticated and were bound to surprise the world.
He noted that the Park and Ride system had a few problems in the beginning as it was a new mode of transport, but in the end it worked well. The situation was different for the ten venues.
The attendance at the Confederations Cup was good. An average of 36 556 spectators per day was shown, higher than North Korea, Japan, and France and just a few hundred short of Germany and Brazil (see handout for reference).
The television audience that viewed Bafana Bafana play
Land and air transport for the teams proved successful, with letters of gratitude being sent from the USA, Brazil and Spain to the LOC and country as a whole, as confirmation of their enjoyable experience and stay in South Africa.
Improvements for 2010 included access to the stadiums and public transport. Telecommunications for transport systems were to be addressed with the Department of Transport, for the proposal of alignment of air, land and rail transport into one central national coordinating structure.
In terms of accommodation for the World Cup, 55 000 rooms were required by MATCH for the event. At present 40 000 were available. MATCH had an agreement with the Department of Tourism that it would only sign with hotel establishments graded by the Tourism Grading Council of South Africa. The problem was that
Generally, the ticketing problem was due to the fact that South Africans tended to wait until late to purchase their tickets. Outlets for buying tickets would include over-the-counter buying, First National Bank, electronic, and various other outlets. He said that people should be encouraged to buy tickets early as they were selling at a fast rate. 120 000 tickets were made available free of charge. 40 000 were for construction workers, and 80 000 tickets were allocated according to a method to be announced on 14 August 2009. Category 4 tickets would cost US $20, which was around R140 for a ticket.
A total of 15 000 volunteers would be required. Since the programme started on 20 July, 22 000 applications had been received from more than 130 countries.
The Final Draw would be on 4 December 2009 at the Cape Town Convention Centre. Dr Jordaan said that 32 countries would arrive for the event, with several other festivities planned around the event.
400 broadcasters would be broadcasting on not only the 90 minutes of football, but on all of the issues of
The World Cup was, however, a different proposition to the Confederations Cup. For the World Cup, there would be 32 teams, 64 matches, 9 host cities, 10 stadiums, over 3 million spectators, 3.2 million tickets, 15 000 volunteers, 450 000 visitors and 15 000 media professionals. An audience of 30 billion would watch the World Cup for 30 days, thereby giving
41 000 police and 45 000 stewards would be on duty for the World Cup, with 700 police members on patrol per stadium.
The Chairperson asked about a security incident at the stadium in
Mr C Frolick (ANC) answered that the incident was the second major event, occurring at the Nelson Mandela Stadium, and that all exits were immediately sealed. All security detail had been taken into account and the operations centre was able to locate the face of every person in their seats.
Mr T Lee (DA) said that he believed that the tickets were expensive, noting that Category 4 tickets cost R140 each. He wanted to know what a Category 4 ticket was and how many of these tickets were available.
The Chairperson said that during the British Lions Tour, tickets were R3 000 and that in his observation, the amount had not appeared to be a problem.
Mr Frolick said that tickets for a suite were in fact R3 000, and that an ordinary ground ticket for the British Lions Tour was in excess of R1 000. In contrast, a Kaiser Chiefs vs Orlando Pirates game cost R30 to R40. He also asked how many trial runs were planned for the new pitches. His concern was that new issues arose after each trial run at the stadium in
Mr L Suka (ANC) asked if the LOC had realised any benefits from receiving guarantees from government departments which signed in support of FIFA.
The Chairperson asked Mr Suka if he could wait until that subject had been addressed by the committee organization.
Mr Suka asked if the service providers would be competent in feeding the volunteers, as well as some poor children who may arrive early for games without food, and may require food from the service providers.
Mr Z Luyenge (ANC) referred to the FIFA President's suggestion that marketing and attendance was lacking. He asked what strategy the LOC used to increase attendance from the communities at the Confederations Cup. He also alluded to the fact that nothing was said about the heroes of yesteryear in the legacy project, and asked if there was any arrangement by the LOC to ensure that the legacy project would benefit the legends of football and not be delayed until after the World Cup. Furthermore, he asked if there was co ordination by the LOC at provincial and host city levels to ensure that benefits were appropriately distributed in the communities. There were for example issues which persisted in
Mr MacKenzie asked if tour operators would be in touch with the security department to ensure safety for visitors to game reserves, parks and other tourist destinations. He also asked if there would be limitation on staging of other events near the relevant stadiums during the time of the World Cup. Lastly, he asked for comment about alleged statements attributed to the chairperson that stadiums in
Mr McGluwa commented on the process and communication around the sales of tickets. While he welcomed the free tickets issued by FIFA, he was of the opinion that the newspaper and radio failed the community in terms of informing the public community as far as free tickets were concerned.
Mr Dhlamini asked if there had been analysis of the past two years, in terms of economic empowerment, Black Economic Empowerment (BEE) beneficiaries and development for small and medium businesses in certain areas.
Mr Suka asked if any measures were in place to encourage school students to attend the World Cup Games, through specialised ticketing and stipends, so that students from the poorer communities could benefit.
The Chairperson expressed that the R50 billion allocated for the infrastructure of this country required research and accountability. At the end of the World Cup, the Committee would need full information on exactly who benefited from the stadiums. He suggested that it should not be encouraged that people from one area should benefit from another area, and that 90% of the benefit of a stadium should go to the people of that area. In the case where skills could not obtained in that area, only then should these skills be sought elsewhere. He also was interested to know how the invited Southern African Development Community (SADC) counterparts would position themselves and participate in the World Cup. This would require tracking of communications between the SADC and the LOC.
The Chairperson continued that areas identified as needing improvement, from the Confederations Cup, included Park and Ride, ticket sales, and communication and that there was room for media improvement in the delivery of information to the rural communities. Most South Africans listened to their local radio station and not Radio 702. Also, he suggested that volunteers at the stadiums needed to be trained more thoroughly on understanding the environment, seating of guests, location of lifts, toilets, and other issues. This service at the Confederations Cup was below optimal standards.
He also mentioned that events requiring the use of backup stadiums during the World Cup needed to be considered and realigned in a proper way so as not to interfere with the World Cup activities. The Chairperson finally asked if it was true that MATCH received a percentage from the agreement signed between MATCH and the various companies.
Dr Jordaan said that the SA Tourism and the International Marketing Council should meet with the committee to discuss, respectively, the target and brand issues, and that the LOC could be invited to present to the Committee on the economic impact of FIFA spending. The LOC had committed to 30% of all procurement for Small, Medium and Micro Enterprises (SMMEs). He also offered to invite MATCH to talk to the Committee. He believed that the infrastructure outcome was self evident.
Dr Jordaan said that since the LOC organisers were entering the last cycle of procuring services before the World Cup, they should look at the track record up until now, in order to move forward. They could have discussions with the various entities at separate meetings. The LOC had trained volunteers in specific areas, but had subsequently decided to engage the service provider to train all volunteers generally, as well as specifically.
Dr Jordaan explained that it was only once the food service providers actually operated that the LOC could check capacity delivery and correct issues. After the Confederations Cup, some service providers were renewed, but others were not.
Dr Jordaan agreed that the question of tickets was important. He suggested that the pricing structure and match day revenue for the different codes of sport may need to be probed by the Committee separately, in order to gain insight into revenue between the various sports. The Committee needed to examine and compare the values for the various sporting events and thereby understand why tickets were or were not considered to be reasonable in price. Aspects such as revenue from broadcast, hospitality, advertising, ticketing, and many other avenues must be taken into account, and in addition the Members would have to note the percent of match day revenue.
He then commented more specifically on the R140 price, saying that one must take into consideration that the FIFA World Cup was a world event. The policy of FIFA was that everyone on earth should have free and fair access to tickets and pay the same amount. The LOC had argued with FIFA that Category 4 tickets should be for South Africa only, for which they had received criticism, as this was a world first.
The bigger problem was the existence of 47 million South Africans, but only 3.2 million tickets. He believed that SA would have 800 000 tickets, of which 11% to 20% would be Category 4. Disabled persons would receive Category 4 tickets, although they would not sit behind the goal posts, and a wheelchair assistant would enter free of charge. The LOC had tried to make the event as accessible as possible, in relation to the costs. It would also give away 120 000 tickets free of charge.
The LOC service provider was attending to improvement of signage around the events. Purchasing of maps did not necessarily mean that a visitor would locate a host city, as some host cities were not on some maps. Consistent and regular signs were necessary between cities.
Attendance at the Confederations Cup tended to weigh on Bafana Bafana's performance. South Africans rushed to buy tickets when they knew that their team qualified for the semi finals. It was Dr Jordaan's view that fans should have more faith in their teams and buy tickets earlier.
Understanding of the legacy project required understanding of the situation in this country.
In terms of infrastructure, Dr Jordaan confirmed that by the end of November, the first nine artificial pitches would be completed.
The relationship between the provincial and local governments was strengthening, and co ordination of provincial and city road services had already been addressed.
Advocate Leslie Sedibe, Legal Head of 2010 World Cup Organising Committee,
Dr Jordaan said that unfortunately the LOC could not have separate pricing of tickets for schools, although the LOC was engaged with the schools directly in their school programmes.
The LOC had met with the Department of Arts and Culture, which was actively engaging with SADC and artists from other African countries, in preparation for contribution and participation in the World Cup ceremony and festivities around the Final Draw. African villages were being planned, as well as a range of other areas. Interest in participating in the ceremony was being received from all over the world.
Dr Jordaan explained that MATCH was an accommodation service company which secured contracts with hotels by guaranteeing occupancy. They derived their income from taking a percentage of the agreed accommodation contract. The advantage with MATCH was that people searching the FIFA webpage could also view accommodation options. No one was compelled to sign with MATCH, and other members of the tourism industry could advertise their services.
The Chairperson said that it appeared that MATCH had unfair advantage over other accommodation providers, and that if MATCH showed, on the FIFA website, that there was no approved accommodation available, then it would appear that South Africa had only 6 000 beds available.
Adv Sedibe said that while they wished to recognise freedom, according to the International Marketing Council (IMF)
He also said that with regard to the role of government guarantee and delivery, there was co-operation of government across the board. If the Department guarantees were not in place, they would not have been able to deliver successfully at the Confederations Cup. Clarity on budget, as well as role and responsibility measures had provided improved delivery by government in general.
Dr Jordaan said that the LOC would meet with the relevant cities to ensure that at least three matches of near capacity would test the operational status of the stadiums.
Mr Sedibe added that the LOC had met with the SA Disability Alliance, and taken into account persons with physical disabilities, epilepsy, autism and downs syndrome groups. One of their agreements was that the LOC would tap into their resources, and ensure that prior to completion, the stadiums were disability friendly, and that delivery, including transport, would be implemented across the board.
The Chairperson said that the Committee would discuss the communication issues at a later date.
Further briefing by LOC
Mr Mlungisi Ncame, Division Manager, Security Administration and Liaison, 2010 World Cup Organising Committee South
The major observation at the Confederations Cup was that people, especially South Africans, were not familiar with the accreditation system. For example, colleagues in the media had not followed the FIFA guideline of applying early or applying at all, and therefore could not obtain accreditation for the Confederations Cup. Another interesting observation was that many people from across the board wanted to wear accreditation badges as a status symbol.
Systems between FIFA, the Department of Home Affairs and the Department of Safety and Security were presently being tested, and Mr Ncame wished to commend the Department of Home Affairs on the work it had done.
There had not been sufficient security training of volunteers and stewards, and strict compliance was necessary. Stewards needed to be equipped and trained early so that they were clear on their responsibilities. The LOC recommended strengthening of co-ordination between police, stewards, metro and private security, and the Organising Committee. There had been agreement on the need for Standard Operating Procedures (SOPs) and readiness by all to provide contingency support if necessary. More regular security risk reports from the South African Secret Service, as well as the Department of Safety and Security, were also agreed upon. In addition, the profiles of qualifying countries would be examined. The issue of safety at places of tourism had been addressed by government Technical Information.
Mr Ncame said that with regard to protocol, the main government guarantee was the guarantee signed by the Department of Foreign Affairs, now known as the Department of International Relations and Co-operation. The LOC was very happy with their achievements.
The LOC had the challenge of having to decide on invitations for 2010. The major difficulty was that there were a limited number of seats available. For the Confederations Cup, FIFA had 500 tickets, of which 250 were allocated to the LOC. Many people, who deserved to be invited, could not be invited.
The most significant proposal by the LOC was for government to manage the invitations, ticket allocation, parking, access, hospitality packages and so forth. For the Final Draw of the World Cup, the LOC would like to see a portion of seats assigned to government, so that there was agreement on seat distribution amongst members of parliament, premiers, mayors, deputy ministers, ministers and so on. In addition, a VIP management experience needed to be bound and signed off. The LOC would like a representative of government who was given scope to advise them on those issues. Another issue was that an increase in number of VIPs required an increase in the number of protectors, who could not simply abandon their VIPs at the VIP lounge. The LOC would meet on 11 August to discuss protocol further.
Regarding diplomatic services, he noted that at the Confederations Cup, seven teams and Bafana Bafana participated. The World Cup would have 31 teams and Bafana Bafana. Therefore there would be an increased number of heads of state invited, requiring increased management of VIP tickets.
Mr Rich Mkhondo, Chief Communications Officer, 2010 FIFA World Cup Organising Committee South
Park and Ride had its challenges and the finger had been pointed at the LOC, though it was in fact the responsibility of the city.
The Chairperson added that he believed Radio 702 could not assist much when offering information for African speaking people who wished to communicate in their own language. He also stated that even if there were 47 million free tickets available, there still would be people who would not get close to the stadiums. Bearing this in mind, he believed that the increase of fan parks would offer an outlet for the pending excitement of those who would not attend the stadium matches during the World Cup.
Mr Suko said that protocol would allow stake holders to know, through use of a roster, time specifications for training programmes, and thereby avoid confusion. He also expressed the view that junior officials and stewards should not be allowed to wander around the VIP lounges, and strict discipline including roles, dress code and 'no concessions for friends' should be stipulated.
Mr Luyenge said that the youth accessing VIP status did not bode well for the World Cup.
Mr MacKenzie commented that Radio 702 reached 1.2 million people. He asked about security at popular game reserves and other tourist destinations where they formed part of tourist packages. He also suggested that the Committee should acquire the schedule and location of other events over the World Cup time, and with regard to marketing, a booklet containing all the stadiums, facilities, roads, and other information should be made available.
The Chairperson agreed that not only the tourists, but the whole country, should have the information on location of the stadiums and that this topic required further discussion. He added that expectations of the Sport and Recreation Committee for FIFA 2010 were fairly severe, and justifiably so. He urged for continued protocol and directive from the LOC, and thanked the LOC for their assistance with protocol. With regard to private security, he asked for clarity on the relationship between the LOC and other types of security.
Dr Jordaan said that it was not advisable that the host cities stage other events during the World Cup as this would significantly stress the capacity of the cities with regard to security, transport, accommodation and related issues. Since the stadiums belonged to the cities, it was not for FIFA to decide which old stadiums would be demolished. He said that consideration for demolition of a stadium was a long and emotional debate, as each stadium had a past. It was not for decision, nor for debate, by the LOC.
Mr Ncame said that the LOC would benefit by making use of a company for recruitment of student volunteers. In regard to the accreditation of personnel, the emphasis was on criminal records from the South African Police Service (SAPS) and ID documents. Dress code and training of volunteers and stewards on event safety using particular guidelines was important. A stipend was awarded to the stewards.
Mr Ncame also noted that foreign team staff were presently visiting
The Chairperson thanked the presenters from FIFA and commended them on their achievements.
The meeting was adjourned.
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