Draft Media, Advertisement and Communication (MAC) Sector Charter

The Department of Trade and Industry has published the draft Media, Advertisement and Communication (MAC) Sector Charter, and is asking you to comment.

“The gazette of this sector code gives an opportunity to members of the public beyond the key stakeholders that were involved in the drafting of this sector code to submit inputs and comments that will add value for the finalisation of a legally binding sector code,” said Minister Davies.

In a statement on Tuesday, the Minister said that the proposals that have been put forth by stakeholders will assist in transforming the media, advertisement and communication sector.

The key unique features of the MAC sector code that differ from the Generic codes include the following:

- Black ownership target of 45% which is higher than the 25% target of the Generic code and other sector codes. The 45% ownership was negotiated with sector stakeholders and it will contribute towards increasing the number of black people that manage, own and control enterprises and productive assets of the economy.

- The increase of the absorption points to 10 under the Skills Development Element which is higher than the five in the Generic Codes. Entities in the sector will be rewarded more for training and for providing employment opportunities for young black graduates. This was done to increase a pool of human resources in the sector especially amongst young black people and also contribute towards addressing unemployment in the country.

Comments can be emailed to Ms Julia Nzimande at [email protected] by no later than Wednesday, 4 November 2015.

Enquiries can be directed to Ms Julia Nzimande on tel (012) 394 1609/3430.